Chris and Gina looking at a laptop together on a coffee table

Let's make your software better.

Chris in an orange armchair looking up at Gina as she leans in over a tablet he's pointing to

We care most about how great software can improve how people and businesses get things done.

We work with product teams, founders, and leaders who know their product and process can be better and want a partner who has been there.

We tailor every one of our engagements to your needs, and we bring in design and other specialty talent as needed. We don't sell prefab frameworks or off-the-shelf services. We take on a small number of engagements at a time so each one gets our full attention.

Let's discuss your project and we'll give you an assessment of if and how we can help.

Get in touch

What we care about

We go in-depth on these values in our podcast.

Lived experience over theory

We talk about what we've actually built, including what went wrong.

Judgment, craft, and tradeoffs

The interesting part of software is the decisions, so that's where we spend our time.

Users and the business

Great software serves the person using it and the business it supports.

Opinionated, not rigid

We'll tell you what we think, and show you how we got there.

What we do

While every engagement is unique, here are some ways we can help.

Advising

A senior second opinion on product strategy, design, and engineering decisions, from roadmap to rollout.

Building

We help build focused software with your team, starting with the smallest thing worth shipping.

Workshops

Hands-on sessions that give your team shared principles and a common language for making great software.