Solve Real Customer Problems
Customers will lie to you. They just don't want to hurt your feelings. We take on a principle that sounds obvious and is hard to practice.
Chris opens with an advanced search interface he helped build early in his career. It was well designed, well engineered and powerful, and almost nobody used it. Gina tells the story of ThinkUp, the startup she shut down even after a thousand people signed up to pay before launch.
Along the way we cover why enthusiasm isn't commitment, painkillers versus vitamins, what Google Wave got wrong and what it left behind, why you should sit next to your users and watch them work, and why you should ship before it's done.
